Dodge Ram ran a commercial praising the hard work of farmers, featuring Paul Harvey and mentioning God all throughout. Harvey's nostalgic voice, combined with the captivating images, made for a powerful message, especially given the carefree nature of the Super Bowl.
We all have a little farmer in us. Our ancestors farmed. In fact, if your family doesn't farm you probably have relatives or friends that farm. This is a message that resonates with all Americans. We thank God for farmers.
I have to admit, though, I'm a Ford guy. Regardless, this is definitely one of my favorite commercials of all time.
Roll the tape.
Click here to view my post in Counter Cultured.
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